Monday, October 01, 2007

Virgin Media - infringing on my Freeview

I have recently sang the praises of the vast improvement of Freeview since its inception. And I was sort of looking forward to Virgin Media stepping into the ring with their new channel, although I thought I was going to be missing out on the Eddie Izzard vehicle, The Riches, because the shitty all-in-one remote I bought doesn't function properly with my Freeview box, and therefore I cannot scan in new channels.

However, I woke up this morning to find my Ftn channel, which I was beginning to enjoy with their 15-to-1 repeats and X Files double bills offering some alternatives when required, now being hijacked by "Virgin 1/ We'll See You At 9pm".

Why must they muddle about like this? Why couldn't ABC1 and Ftn share the same channel number if room is to be made, or the two BBC children's channels (CBeebies and CBBC) share the channel numbers with the two BBC digital-only channels (BBC3 and 4). That would pave the way for at least three future channels (although the dearth of home-shopping channels would be a most welcome sacrifice for more quality fare).

Would Freeview not benefit from having more companies paying for their (increasingly valued, especially considering the terrestrial switch-off begins in early 2008) airspace? And would the consumers not benefit from greater choice of service?

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