Iggy Pop sells insurance - the final insult to music and its fans

Music lovers have often had to suffer the cuntishness of Adland hijacking their favourite artists, in order to plug their crap, often without the artists' consent - where was Jimi Hendrix when Audi decided he would endorse their latest mid-life crisis mobile? Or Nick Drake when Volkswagon used his Pink Moon to flog their new line of City-boy smug-mobiles?

Then there was Muse having to sue Nescafe to stop them using Feeling Good in one of their ads, only for Nescafe to hire a sound-a-like to finish the job.

Of course, all the above examples (and countless more) are usually down to record company pricks (the same ones that are determined to stop music fans enjoying music) seeing an opportunity for quick financial gain, as well as easy exposure for the track to the masses, and thus licensing the soul of a song to an advertising wonk.

Now though, a new trend has emerged - rock stars appearing in the ads. Usually this cardinal sin is committed by prats to whom the music is a distant last on the priority list of groupies, drugs, alcohol, general vice, money, egotistical posturing, music - Ozzy can't believe it's not butter, Alice Cooper likes high-end golf clubs, and Madonna and Missy Elliot plug that Gap (pun was accidental, but I'm keeping it).
But when punk icons start selling out, you know the world is doomed to capitalist mundanity. John Lydon (aka, Daily Mail-bothering Johnny Rotten of the day) poses as an upper class twit for Country Life, and now the man who invented punk as far back as the 60s, whose band was responsible for some of the dirtiest guitar riffs known to man, is selling car insurance... Car insurance... car insurance. And not a particular brand that is particularly known for being industrious towards their customers either, it's one of those scummy exploitative ones that advertise on daytime TV. The Egodeity is not going to link to a video of the ad, or even mention the name of the company, because they surely have enough publicity amid the blogosphere for the ad, he's simply registering his disgust, and building up supplies for the forthcoming apocalypse. Although it does remind the egodeist of a line from the Dark Knight. "You either die a hero (Hendrix, Cobain, Drake, Morrison, Joplin), or live long enough to see yourself become the villain."